Full vs Partial Website Redesign
It’s important that we get on the same page about a website redesign because they come in a few different forms. A complete website redesign means we are talking about starting from scratch. This is not only a different look and feel but very likely new imagery, copy, and functionality. A complete redesign means a new user experience, tailored to your ideal customer.
There is also a partial website redesign. This would involve an overhaul of either the frontend (the visuals and what customers see) or the backend (the code that powers various functionality). Maybe the overall design of your current site is serving you well, but you are growing and ready to add new features to your online store. Something like this might require a partial (backend) website redesign.
With either approach, the ultimate goal is increased business leads, sales, and results.
How often should a website be redesigned?
Ah, the million dollar question! Really though, it’s best to reevaluate your website every 2-5 years. With that in mind, it does depend on other factors, like industry, audience, services or products provided and of course, what your site looks like. If you feel like your website isn’t serving you as it should at any point, it’s definitely time for a full site assessment as to why performance is lacking.
In that case, I recommend starting with the metrics and hard data you have collected. Dive into your Google Analytics and Google Console tools to see where the disconnect is happening; identify problem areas in traffic, conversions, or rankings. From there, you can make an educated decision about what to do next. It will also help you decide if you need a complete or partial website redesign.
Pro Tip: This insight into your site will also be invaluable to your website pro, as it will allow your designer/developer to specifically address problem areas when creating a new website.
So, is it time for a Website Redesign?
Take the Quiz to Find Out
Here are seven questions that will give you a pretty good read on whether or not you may need a fresh take on your website.