It’s no secret that I have a big family and this brand identity project was created for my uncle. Uncle Tim is pretty creative in his own right (his pen-and-ink drawings of different San Francisco neighborhoods are really amazing) so we teamed up to create the identity for the Willsure Group, his business in the employee benefits industry. He was looking for a professional identity that was clean and text-based, but incorporated an emblem or icon that could be used to identify the company as well.
Over dishes of ice cream (honestly the best way to work), we combined our efforts to create the branding. The Willsure Group logo is a modern identity that fits his style, but also conveys his professional approach to business.
Stay tuned for the launch of his website— coming soon!