The woman behind Abby Leigh Media, Abby Misegades, was looking for a website for her new venture creating slideshows for special occasions and memory preservation. She wanted something colorful, but with a neutral base and of pops of bright colors. Looking for something whimsical and a bit playful, it was important to her that the site reflect her personality. The WordPress-based site was initially designed without a blog, but with the option to start one later. Also included in the scope of work was the logo design and secondary branding in the form of a monogram.