As the curtain closed on 2017, I spent some time working with Bill & Matt over at NorCal KTM Bikes to get their new website launched. This was a fun project, in particular because I know working with these guys is easy and always a pleasure, and the website they needed gave me a chance to rock some custom coding, which we all know I love doing. (Puzzles! Give me all the puzzles!)
I’m always stoked to create and code a website, but especially when it revolves around an industry that’s new to me. I usually get a chance to flex some design & development muscles, while learning about something new. In this case, I learned about KTM’s line of bicycles. Usually known for motorcycles, their bikes are top of the line and a must-have for cycling enthusiasts who appreciate the smallest design and engineering details. The learning is an unexpected benefit of my job and one that I find fascinating, because really, to create a website that is in line with the brand, I need to understand not only the individual client’s business, but also the industry. Inevitably, I get acquainted with trades, fields and topics to which I wouldn’t otherwise be privy.
The best part about this website, though, was the imagery we had available to us. Man. Good-looking images can really make a design pop. Take a look at the site (and some of their awesome images) here: