Features
- Fully-responsive website, designed to align online presence with the wine brand, ensuring a cohesive experience
- Clear and concise navigation to support brand online goals
- Solid SEO foundations to increase search engine traffic and drive future growth
- Foundation set for search-friendly blog to power brand story-telling, engagement and SEO
- eCommerce solution integration with Commerce7, backed by WordPress
- Clear path-to-purchase to aid in user conversions
Overview
ALDAN Wines seeks to celebrate relationships by bringing friends and families together through fine wines that are best paired with life’s favorite moments. The project provided an opportunity to design and custom code a solution for a totally new wine brand. This meant that, first and foremost, the website needed to serve as a direct-to-consumer hub for ALDAN Wines, where users will be encouraged to join the wine club while also purchasing their favorite wines. The site also provides opportunities for users to subscribe to the ALDAN Wines mailing list and social media platforms.
The new online home also integrated eCommerce through Commerce7, powering the wine sales, club and CRM. The website will also be home to the ALDAN wines blog to help drive user engagement and SEO.
